Your friend owns a restaurant and a false rumor about the business has circulated, claiming the head chef has a very contagious disease. Many customers are scared and stop going to the restaurant, and sales are down.
Since you are taking a marketing communications class, you decide the help your friend. In a 2-3 pages report, address the following:
· Explain what public relations (PR) is and the different types of PR.
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· What are some ways to handle a rumor?
· Prepare a statement on behalf of the restaurant to the public.
· Select one traditional and one digital media for this statement.
· Explain why they are appropriate in delivering the statement to the public